- Board/CEO advisory
- Growth strategy
- Strategic Insights
- Strategy or Innovation workshops
- Building a future ready marketing & insights engine
Ruchira is a consumer behavior expert with two decades of experience in brand building, strategic marketing and consumer insights. She was Vice President - Consumer Insights at Swiggy and before that spent a decade in marketing and consumer strategy at PepsiCo. She has first-hand experience in leading market research work for innovation, pricing and brand building for Unilever, Nestle, Dabur, Microsoft, Intel and other in her stints at Nielsen, India and Doxus, Now Market Strategies,U.S.
She has recently founded Elevate Insights. She is also an accredited Independent Board Director focused on advisory on strategy, media, marketing and digitization working with start-ups and F&B companies.